Senior commercial leadership for founders who need clarity, structure and traction, without the cost of a full-time hire.
Book an Introductory Call How Fractive WorksHealth tech start-ups operate in demanding, trust-led markets, where credibility, timing and the right relationships shape whether a good product ever reaches the people who need it. Fractive brings senior commercial leadership built for exactly that environment.
Senior leadership on a flexible basis, covering strategy, prioritisation and day-to-day decision support, without the need for a full-time hire.
A go-to-market approach built for considered buyers, longer sales cycles and markets where trust has to be earned.
Identifying and building the relationships that support adoption, reach and long-term credibility.
Structure and oversight for distribution partners as they take shape and scale.
Commercial thinking grounded in a real understanding of integrations, data flows and the technology behind the product.
The systems and processes behind a healthy, forecastable pipeline.
Understanding the product, the market and what matters most right now.
Shaping the commercial strategy and deciding where to focus first.
Putting the systems and pathways in place to execute with confidence.
Leading commercial activity day to day, alongside the founding team.
Strengthening what's working as the company grows.
Fractive gives founders access to senior commercial leadership at the stage they need it most, without the overhead of a full-time executive. We work with teams building for markets where trust, timing and the right approach matter as much as the product itself.
If you're building a health tech company and thinking about your commercial approach, let's talk.
Prefer to talk first? Book a 20-minute introductory call directly.
Book an Introductory CallOr email directly at info@fractive.uk.